Senior Manager Fragrance Marketing US

Descripción del puesto:

The Senior Manager Fragrance Marketing, is an expert brand builder who can navigate and manage complex brand licensing and internal/external relationships.

This position works closely with the Vice Presidents of Marketing of the division and multiple teams including PR & Influencer, Digital Marketing and Media, Sales and Trade Marketing. This individual will also work collaboratively with key markets to ensure their needs are understood and met with global assets.

Responsabilidades Principales:

• Lead global go to market and 360 marketing activations for the Lifestyle brands.
• Provide strategic input in the specific areas of product development, promotional marketing, pricing, and 360 campaign and activation platforms.
o Ensure alignment of all marketing programs with global brand strategy.
• Collaborate with Sales & Trade on the execution of promotional strategies, prepare go-to market presentations to support Trade Marketing in preparation of retailer presentations.
• Issue Budget and Go to Market execution guidelines and collaborate in new product launch execution activities with Sales and Trade.
• Partner with Finance/Trade/Sales/Planning on forecasting and monitor inventory of regular, promotional, and sample product.
• Develop and recommend pricing for Fragrance programs in collaboration with Global Marketing Vice Presidents and assist in preparation of company price increase recommendations.
• Manage image bank data (DAM) and track visual usage rights. Inform sales team on new assets available / PR & Ad visuals releases.
• Lead SKU Rationalization and portfolio optimization in collaboration with Marketing Vice Presidents. Manage Add Deletes & Category Assortment.
• Develops Global Merchandising guidelines and SKU Assortments guidelines in collaboration with Marketing Vice Presidents across all channels.
o Issues Visual Strategy (visual rights, priorities, pack shots, image).
o POS development (generic + innovations).
o Including guidance on marketing events, flag ship, pop up , large podium on key markets & Image stores (permanent and temporary spaces).
o Brand O+O execution guidelines.
• Lead Business review process, conduct launch analysis; compile and share go to market best practices.
• Support Global Marketing Vice Presidents on Monthly Business Reviews for Licensors.
• Issue Training guidelines and priorities.

Requisitos:

- 7-10 years of pertinent experience in Marketing
- Extensive knowledge of the fragrance or Beauty category and Fashion
- Excellent strategic thinking and creative problem-solving skills
- Excellent oral and written communication abilities
- Strong analytical skills
- Strong leadership ability, i.e., able to build, motivate, and manage teams
- Ability to function in an entrepreneurial environment – hands-on approach and ability to adapt to change
- Ability to travel (20%-35%)
- Experience working in EMEA market preferred
- Fluency or working knowledge of French preferred
- Deals with confidential information and/or issues using discretion and judgment

Información de la empresa:

Join a dynamic and innovative beauty company at the forefront of its industry, where creativity meets strategic impact.

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