Online Acquisition Specialist

Barcelona (Spain)
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Online Acquisition Specialist

Comercial & Marketing

Barcelona (Spain)

Ref: RW8779 January 25, 2021 GRAN CONSUMO

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FUNCIONES

Key Responsibilities: • Creating and optimizing paid media channels to support the digital business department in their growth goals. Deliver paid media performance that maximizes company’s sales and revenue growth. • Develop and run ad campaigns. Responsible for campaign planning, creation. • Analyze keywords, web traffic, and market trends. Optimize paid media for qualified traffic and ROI. Use data to perform A/B tests on campaign messaging, landing destination, image etc. to optimize and improve marketing content. • SEO optimization and content development. Perform SEO research and identifying effective content and keywords. Implement best SEO practices and techniques on-page and off-page. • Define and implement measurement strategies. Track, measure and analyze traffic, user engagement and conversions. Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data. • Assisting in presentation material creation for reporting. • Producing meaningful KPI dashboards and delivering cross-channel performance Requirements: • Business Administration, Economics, Marketing or Advertising University degree. • 3 years hands-on experience in PPC campaigns, Digital Advertising and SEO. Experience in product traffic acquisition ideally International. • Experience with WordPress or other CMS, HTML. Google Analytics advanced knowledge. Google Tag Manager advanced knowledge. • Proficiency English level. • Experience using business intelligence tools (ex. Tableau) and dashboard tools (ex. Data Studio) would be a plus.

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