Brand Manager Hitster (6 months contract)

Descripción del puesto:

We are currently looking for a Brand Manager for Hitster to join the team for a 6-month maternity leave cover.

This role will be responsible for driving the strategic development, positioning and expansion of the Hitster brand, ensuring its continued growth and relevance across markets and touchpoints.

We are looking for a strategic and commercially minded brand professional who has previously been involved in building, repositioning or expanding a brand, and who can translate consumer and market insights into clear brand strategies and initiatives.

Responsabilidades Principales:

Brand Strategy & Positioning
- Define and evolve the brand positioning, territory and long-term strategy for Hitster.
- Develop the brand narrative, storytelling and key messages across markets and touchpoints.
- Ensure the brand identity and guidelines are consistently applied across all markets.
- Identify opportunities to strengthen the brand's relevance, differentiation and long-term equity.

Brand Growth & Expansion
- Develop initiatives to support the growth and expansion of the brand into new markets and audiences.
- Identify opportunities to increase brand awareness, penetration and cultural relevance.
- Work closely with local markets to understand consumer, competitive and market dynamics and translate these insights into strategic actions.
- Monitor brand performance and identify opportunities for further growth.
Communication & Campaigns
- Define and lead the global communication strategy for the brand.
- Develop and oversee integrated brand campaigns and communication initiatives.
- Lead the storytelling and strategic direction of product launches and key brand moments.
- Ensure consistency of the brand strategy and narrative across all communication channels.
Brand Execution & Market Activation
- Provide strategic guidance to local markets on brand activation and campaign execution.
- Review and approve brand-related retail and trade activations.
- Ensure that local executions remain aligned with the overall brand positioning and strategy.
Brand Ecosystem & Digital Presence
- Oversee the strategic consistency of the brand across its digital ecosystem, including the brand app, website, corporate website and other digital platforms.
- Collaborate with other teams responsible for individual platforms to ensure a coherent and consistent brand experience.

Requisitos:

- Degree: University degree in Marketing, Business Administration, or a related field.
- Minimum of 3-5 years in Brand Management, Brand Strategy or a similar role.
- Proven experience in developing and implementing brand strategy, including positioning, brand territory and long-term brand development.
- Experience contributing to or leading the expansion, growth or international development of a brand.
- Affinity with game products; knowledge of the toy market is a plus
- Fluent in English (C1)
- Willingness to travel (2/3 times)


What is Offered:
- One extra day off to enjoy your birthday
- Flexible working hours in and out
- Shortened workdays on Fridays and in the summer
- Wellbeing platform with psychologists and lifestyle experts
- Different trainings to succeed in your role
- Lunch benefit and flexible salary
- An informal and open mentality, performance-oriented culture with short lines of communication
- A welcome pack that includes some of our favorite games

Información de la empresa:

International organization known for its innovative games, puzzles, and toys that bring joy and spark creativity worldwide. Our client enjoys a strong presence throughout Europe and collaborates with distributors and sales representatives globally. The marketing team plays a pivotal role in this dynamic toy industry.

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