Website Content Manager (Greece)

Athens (Greece)
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Website Content Manager (Greece)

General Management

Athens (Greece)

Ref: GZ5005 December 2, 2021 HOTEL MANAGEMENT AND TOURISM

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FUNCTIONS

- Creates, develops, implements, and manages website communication strategies to support brand awareness. - Work towards business goals such as increased traffic, engagement and conversion. - Collaborate with the Sales & Marketing teams to drive the content creation planning and achieve maximal impact with the users. - Act as the primary Content Author for the website, with an in-depth understanding of the capabilities and visual requirements to maintain a beautiful and optimised website. - Analyse a large amount of data to monitor our content performance and optimise future content creation. - Shape the platform’s content strategy. - Proficient use of content management software (CMS) to write/post content and analyse user traffic and engagement to inform the on-going innovative content strategies. - Come up with fresh, creative content ideas, keeping our audience in mind. - Measurement and reporting on website’s performance and key metrics (Google Analytics), consumer journey analytics, traffic analysis (per page, time spent etc.). - Project management support to key strategic projects (new website ect). - Demonstrate strong editorial skills, through proofreading, editing and writing content - all with brand tone of voice in mind-

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