International Brand Manager

Job Description:

If you're passionate about shaping brands with international reach, driving innovation, and turning strategy into sustainable business growth, this could be the opportunity you've been waiting for.

We are looking for an experienced International Brand Manager to lead the development and execution of global brand strategies within a dynamic and international FMCG environment.

Responsibilities:

Key Responsibilities

- Develop and implement 360° brand activation plans aligned with the global brand strategy.
- Lead projects end-to-end, including brief development, timeline planning, budget management, agency coordination, production, implementation, and post-campaign evaluation.
- Develop integrated marketing campaigns, content, point-of-sale materials, events, partnerships, and activation plans across on-trade, off-trade, e-commerce, and retail media channels.
- Analyze brand performance, sales, distribution, category dynamics, competitive landscape, consumer insights, and campaign effectiveness, translating data into actionable recommendations and strategic plans.
- Monitor media plans, KPIs, and performance dashboards in close collaboration with local markets.
- Coordinate with local teams and international stakeholders, ensuring global strategies are successfully adapted to the specific needs of each market.
- Manage multiple projects simultaneously, ensuring high-quality execution while meeting timelines, budgets, and business objectives.

Requirements:

What We're Looking For:

- Proven experience in Brand Management within the FMCG industry.
- Strong strategic mindset combined with hands-on execution capabilities.
- Experience managing international markets and cross-functional projects.
- Excellent analytical skills and a strong commercial orientation.
- Ability to work in fast-paced, multicultural environments.
- Fluent English is essential. Additional languages will be considered a plus.

Key Competencies:

- Strong sense of ownership, with the ability to take full responsibility for projects and deliver results.
- Proactive and forward-thinking approach, anticipating business needs and identifying opportunities before they arise.
- Excellent analytical skills, with the ability to translate data and market insights into actionable business recommendations.
- Proven ability to manage multiple international projects and stakeholders simultaneously, building strong relationships across functions and markets.
- Highly organized, adaptable, and capable of thriving in a dynamic international environment.

Why join this opportunity?

You'll become part of an international organization where you'll have the opportunity to shape the future of well-established brands, work alongside global teams, and make a real impact on business growth and innovation.

Company Description:

Our client is a leading international FMCG company with a strong portfolio of well-established brands and a growing presence across global markets.

Driven by innovation, consumer insight, and operational excellence, the company is committed to delivering high-quality products while continuously investing in brand development and international expansion.

As part of its continued growth, we are seeking an experienced International Brand Manager to play a key role in shaping the future of its brands and driving sustainable business growth worldwide.

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