Product Marketing Manager
Sales and Marketing
Madrid (Spain)
Ref: KD7170 February 21, 2023 COMMUNICATION MEDIA AND PUBLISHING
FUNCTIONS
We are currently recruiting a Product Marketing Manager to lead the development of the Marketing area able to work in a fast growth environment and passionate about developing a differentiated global brand. As key responsibilities we can highlight the following: - Define and synthesize markets, customer segments, product and competitive insights into direct go-to market strategies. - Develop the product strategy and and product positioning to target audiences, competitive analysis and product differentiation. - Engage with senior stakeholders within the company reinforcing the company's value proposition and developing effective sales enablement tools. - Build the foundation for the creative brand strategy communicated through website and digital channels. - Provide a competitive analysis of the market globally ensuring the company's positioning stays differentiated. - Review pricing and packaging providing clarity in all offerings and opportunities for cross sell and up sell. - Engage and work closely with the sales teams, working on their added value and supporting sales when engaging buyers across the whole sales cycle. Our ideal candidate will have: - + 7 years experience in software product marketing. - Engineering in computer science or similar field will be a plus. - Project and program management experience. - Analytical research and market analysis experience. - Strong data analytics experience. - Excellent communication and creative skills. - Experience of planning demand generation activity in particular within digital including SEO tactics and marketing automation tools. - Fluent in EnglishApply now
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