Regional Marketing Manager

Barcelona (Spain)
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Regional Marketing Manager

Barcelona (Spain)

Ref: NQ8538 August 1, 2022 GROOT VERBRUIK



This position is responsible for: • To understand the categories under her/ his responsabilities both locally and regionally • To detect new business opportunities on a regional basis • Coordinate with other countries the global expansion of the brands • Define and align regional strategy with the Global Team and rise issues and opportunities within the region • Define and track that all countries follow the strategy in all aspects • Challenge investment in Media to maximise ROI. • Help the countries to drive profitable growth. Responsabilities: External Analysis: • Analysis and understanding of the Nielsen & Kantar variables: market evolution, prices, promotional activity, rotation, penetration, frequency…. Strategy Definition of the categories: - Define the strategy and priorities of the categories at regional level. - Share & align with the global team the marketing plan and help to adapt global to regional. Project Management • Innovation management projects: from idea generation through launch gate Media Communication • Coordinate the Media needs for all countries and challenge plans to maximize ROI. • Give imput to global team on the media & communication needs for the region. Rapport • Coordinate and populate all regional info in required reporting: ELT, Budget… Requirements: - Bachelor's degree or equivalent in Marketing and more than 6 years of experience in Global or Regional teams as Senior Brand Management. - MsC MBA/Marketing is a plus. - FMCG experience in an international team. - Hair Care or Hair Color experience is a plus. - High level of English. - Word, Excel, Power Point, SAP, Nielsen. We are looking for someone with strong analytical and communication skills, highly Committed, with proactivity and leadership skills. Someone results and action oriented, with strong Influencing skills and team worker.

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