Performance Marketing Specialist

Barcelona (Spain)
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Performance Marketing Specialist

Barcelona (Spain)

Ref: DE0559 May 28, 2021 TRANSPORT AND LOGISTICS

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FUNCTIONS

What Your Responsibilities will include: • Direct report to the Performance Marketing Manager. • Manage paid digital marketing campaigns across social media platforms and search engine marketing channels • Perform analysis and optimization of SEA campaigns based on best practices, including account structure, keyword research, landing page testing, ad text creation, bid management, and competitor analysis. • Managing your channels end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, optimizing campaigns, measuring performance, and deriving insights to inform future campaigns. • Reporting: gather traffic, spend, and conversion data from various sources (publishers, google analytics, database etc.) to produce spreadsheet reports on a recurring basis (weekly, monthly). • Utilise analytics tool to get actionable insights, research potential new acquisition channels, proactively test new campaigns to scale user acquisition & engagement. • Communication with internal and external stakeholders. What You Bring to The Role: • You have 2-3+ years of demonstrable professional experience in performance marketing on CPM/CPC/CPA paid media campaign management, for marketplaces, e-commerce or classifieds. • You have Strong Excel, numerical & Google Analytics skills, you are used to working with Data/BI area. • You understand various cost models (CPM, CPC, CPA) & performance metrics (%CTR, conversion rate, churn rate, cohorts etc.). • You impress with your analytical skills, you are data-driven and use KPIs to evaluate performance. • You have fun with numbers • You understand customer funnel and efficiently prioritize budget across channels. • Possess a strong business acumen. • You are fluent in Spanish and English. • You are good at communicating and a team player. • You have outstanding organizational skills and dedication to quality and integrity. What We Have to Offer: • A great mix between the reach of an established corporate and the fast decision making of a start-up • Growth opportunities in one of the fastest growing start-ups in Europe • State of the art equipment to make sure nothing stands in the way of your ambitions • An experienced international team of start-up pros who truly want to change the way people buy and use mobility

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