Trade Marketing Specialist

Dublin (Ireland)
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Trade Marketing Specialist

Commercial & Marketing

Dublin (Ireland)

Ref: QG5650 September 13, 2021 COMMERCE ET DISTRIBUTION



The Trade Marketing specialist is responsible for driving Sales and Traffic at a local level and implementing the brand strategy in the designated market. S/he will develop local marketing actions, as well as platforms and tools in order to increase sales and visibility, as POP UP and sales materials. S/he will collaborate closely with the Operations Team by analyzing stores sales performance and intervening in all marketing actions. S/he will support the Marketing Manager on the price strategy definition and all product test and innovation initiatives. Responsibilities: - Implement locally the Brand positioning strategy by leveraging main drivers (Advertising, Digital, PR, Merchandising, Packaging, Store Experience, POS materials etc.). - Efficiently manage the marketing & advertising Budget. - Guide the Operations team in executing the local Marketing Plan. - Analyze store sales and provide solutions to improve stores performance. - Analyze information on promotions and design action plans. - Identify and create new marketing channels by identifying consumer trends. - Responsible for Country level results as Sales and Traffic in designated area. Qualifications, Skills & Experience: - 1-2 years experience in a similar position. Desirably in Retail, QSR or FMCG industries. - Strong Analytical and Problem Solving skills. Result oriented attitude. - Strong interpersonal skills with the ability to direct and influence others at all levels, as operations team, MK agencies and POP suppliers. - Ability to provide practical approaches towards end consumer orientation. - Passion for the field and end consumer, and willingness to travel 50%. - Bachelor degree in Marketing or similar. - Deep knowledge of graphic design tools, eg. Adobe package - Excellent level in Microsoft Office Knowledge. - High level of English language, both written and spoken. The company offers permanent position in a fast paced fast growing industry and multicultural, team work environment. Competitive salary and ability to work 4/5 days in center of Dublin.

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