VP Regional Head of Marketing Growth

Madrid (Spain)
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VP Regional Head of Marketing Growth

Direction générale

Madrid (Spain)

Ref: IC4655 October 26, 2020 MEDIA ET EDITEURS

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FONCTIONS

We are currently looking for a dynamic and innovative marketeer to help gro awareness and value for the streaming brands, playing a key role on the streaming marketing team in defining and executing the marketing strategy across the platforms in the region. The VP will manage a growing marketing team, elaborating specific strategies for different markets. As key responsibilities we can highlight the following: - Lead and inspire a team of Marketing Managers in charge of all aspects of marketing including: Performance Marketing, Acquisition, Engagement, Brand, Creative and Analytics. - Set the marketing strategy for the region: define balance across brand/service and title specific marketing. - Drive full integrated Marketing and Communication tactics, bringing digital and offline media together to create powerful campaigns. - Create, lead and execute world-class marketing campaigns within a given time and budget. - Establish, implement, and measure the effectiveness of marketing campaigns that drive awareness and acquisition, engagement, and retention - Develop, manage, innovate and lead strategies to drive audience, grow user acquisition and engagement. - Translate organizational strategies, objectives and business targets into successful plans, programs and campaigns using effective tactics and methodologies. - Delivering the Growth goals around Subscribers, SAC/CAC, LTV, Funnel efficiency, Churn and ARPU. - Develop and direct digital and social media marketing priorities & initiatives. • Coordinate with HQ team (products, growth) the implementation and development of the growth stack and analytics tools. With the implementation of the attribution and analytics tools, to be able to differentiate these different variables by acquisition channel. • Work closely with the senior team, programming, sales, corporate marketing, media relations, synergy, and all relevant key partners on all marketing related issues. Our ideal candidate will have: - Bachelor's degree and/or relevant experience; Master’s degree a plus. - 10+ years of experience in one or more of the following marketing areas: customer acquisition, content marketing, marketing communications, product marketing or channel marketing, in a high-volume, fast-paced environment. - Experience in the Entertainment industry on a regional level. - Experience on integrated, multi-media marketing projects with an emphasis on digital - Proven ability to build, grow and retain talent in high-performing marketing teams. - Proven experience working with digital products. - Excellent organization, project management, and problem-solving skills. - Solid understanding of creative positioning, media, advertising, and entertainment - Track record of success in developing and optimizing marketing automation tools. - Product/CRM expertise leading development and partnering in execution of test plans, automation efforts, and maximizing channel/communication impact. - Deep understanding of digital marketing analytics, tracking program performance, and testing results. - High English level.

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