(Spain)
Our client is a leading international technology company specializing in advanced Workforce Management (WFM) solutions. The Sales Director will lead the commercial expansion of the company in Spain, building a high-performing sales organization and positioning the company as a key player in the Workforce Management market.
Define, execute, and adjust the commercial strategy for Spain, aligned with the global direction of the company. Identify and prioritize key market segments (retail, healthcare, manufacturing, logistics, services, etc.) and target accounts (enterprise and mid-market). Develop and lead the strategy for new client acquisition as well as growth within existing accounts (upselling and cross-selling). Conduct market, competitor, and industry analysis to identify opportunities, risks, and trends within the Workforce Management space. Prepare the national sales budget, revenue forecasts, and pipeline reports, providing regular updates to senior leadership. Lead the full sales cycle: prospecting, qualification, discovery, product demos (in collaboration with pre-sales), value proposition, negotiation, and closing. Ensure a consultative sales approach, connecting product capabilities with concrete business challenges (productivity, compliance, employee well-being, cost optimization, etc.). Collaborate closely with pre-sales, consulting, delivery, and support teams to ensure a successful implementation and an excellent customer experience. Actively participate in tenders, RFPs/RFQs, and complex procurement processes with large enterprises and corporate groups. Build, lead, and develop the commercial team in Spain (KAMs, BDMs, inside sales—depending on final structure). Define individual and team targets (average ticket, churn, customer expansion, etc.). Provide coaching, performance feedback, and ongoing training. Drive a high-performance culture focused on results, collaboration, and customer value. Ensure effective use of the CRM for opportunity management, forecasting, activity tracking, and pipeline visibility. Prepare periodic commercial activity and performance reports for regional/global leadership. Represent the company as the senior commercial leader in Spain, building trusted relationships with strategic clients at executive level (C-suite, HR, Operations, Finance). Develop and manage a partner ecosystem (consultancies, system integrators, HR tech partners) that generates opportunities and adds value to the solution. Represent the company at sector events, conferences, and professional forums (retail, healthcare, HR, technology), strengthening market positioning. Establish and monitor key commercial KPIs: Pipeline volume and quality Conversion rates per stage Recurring revenue (ARR/MRR
University degree in Business Administration, Engineering, Economics, or similar. Postgraduate studies in Commercial Management, Marketing, Digital Business, or an MBA are highly valued. Strong command of CRM tools (Salesforce, HubSpot, Dynamics) and office software (Excel, PowerPoint, etc.). Very high level of English. Minimum 8–10 years in B2B technology sales, ideally within SaaS environments. At least 5 years in senior commercial leadership roles (Sales Manager, Country Sales Lead, Commercial Director), ideally with team management responsibility. Proven experience selling to large accounts and complex corporate environments. Strongly valued extperience in: Workforce Management Strategic vision and strong results orientation. Hands-on, pragmatic profile capable of combining leadership with operational involvement. Excellent negotiation and executive communication skills. Influencing capability and long-term relationship building. Strong leadership, able to motivate, develop, and retain sales talent. High customer orientation and consultative mindset. Analytical skills to interpret KPIs, performance data, and market trends. Resilience, initiative, and autonomy in high-growth and changing environments.
(Spain)
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(Spain)
PRESENCIAL TIEMPO COMPLETO
December 9, 2025
Área
Nos encontramos seleccionando un perfil KAM Hunter para una importante empresa de servicios para el sector transporte en la Comunidad de Galicia.