Global Content Marketing Manager/Copywriter

Madrid (Spain)
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Global Content Marketing Manager/Copywriter

Sales and Marketing

Madrid (Spain)

Ref: MI5818 November 13, 2020 COMMUNICATION MEDIA AND PUBLISHING

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FUNCTIONS

Our client is an ambitious tech startup, based in Spain. We are looking for a Global Content Marketing Manager / Copywriter and avid linguist to join our Madrid office, reporting to the Marketing Director. You'll play an instrumental role in getting our product in front international audiences, with superb content marketing, social, PR, and transcreation initiatives. If you love technology & finance, creating stories and want to make the world a better place, this is a unique opportunity! Things you will be doing • Plan and develop the cross channel content strategy globally to optimize the Marketing Funnel for growth. • Writing and editing content that nurtures leads and spreads the word about our company. We're talking blog posts, ebooks, corporate and sales presentations, and beyond. • Email copywriting and supporting in the production of workflows and automations for effective emailing campaigns. • Researching and acting upon new content marketing initiatives that help generate MQLs for organic posts, including sharing content and engaging with followers to build our social community. • Offering content support to the whole company, made up of design, video, product marketing, performance ads, events, and more. • Become a tone of voice champion in the company, embracing our brand identity and helping others adapt their communication • Leading English and Spanish localization and transcreation efforts across teams – from marketing and product to sales enablement. • Bringing a fresh supply of ideas and offering feedback on all of our different forms of content. Who you are • A native English speaker with the highest standards of spelling and grammar.Plus Spanish to a Full Professional level of fluency. • Very knowledgeable about startups, software technology and finance with a focus on private equity intricacies. • Someone with +3 year content marketing and copy/social writing experience at brands that crush customer acquisition and branding (in a B2B or fintech space is a huge plus!) • A digital storyteller who loves to create inspiring content and craft lovely copy. • You thrive in roles that allow you to be creative and innovative, but never at the expense of research and strategy. • It's a bonus if you've got any experience working in translations but also readapting content to give them the perfect sense and tone of voice. • You have a strong opinion about whether "startup" or "start-up" reads better. • You're not an analyst or growth hacker, but you feel comfortable diving into performance metrics within inbound/outbound marketing campaigns featuring your content • You have a view on which type of content (blog, ebook,) is more suitable for each step of the customer lifecycle (i.e awareness, consideration, decision) • You’re familiar with the inbound marketing methodology • Working knowledge of social media and the latest changes to the platforms that we can use to spread the word about our company • You have a strong portfolio of work • You’re able to produce impactful Powerpoint presentations • Experience using Hubspot or similar tools is a plus! • You are autonomous, proactive, and relish the feedback process, working with others to get your copy up to the highest standard Show me the benefits! • Full-time contract, Competitive salary • Private medical insurance • Ticket Restaurant • Continual learning and development opportunities • Centrally located office with full amenities • Company offsites!

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