Head of Marketing

Barcelona (Spain)
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Head of Marketing

Barcelona (Spain)

Ref: KH4942 May 3, 2022 INFORMATION TECHNOLOGY

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FUNCTIONS

As a Head of Marketing, your mission will be to position the company as the reference technology for creating applications that feature Living Asset NFTs, across multiple verticals. To do this you will need to create and nurture relationships with our B2B Partners, the Gaming community, the Influencer/Branding/Celebrity Content Community, the blockchain community, and the tech community at large. As the company is operating in an innovative, young, and high-growth industry, you will also have essential input to our core vision and strategy as a company, helping guide us to become a reference within the future digital ownership ecosystem. What you’ll do - Structure, hire and manage the marketing team, across multiple market segments. - Plan and implement the company's marketing strategy, and drive its adoption over the whole organization. - Set specific and measurable marketing goals and objectives. - Develop digital marketing campaigns (strategy & content production), content marketing and performance measurement. - Spot opportunities in the market to drive the growth of the business. - Determine KPIs, tracking them to measure the effectiveness of different marketing strategies at each stage of the funnel. - Identify relevant industry events and conferences, and coordinate the presence at them. - Support the Sales Team where required. - Communicate and suggest new ideas and designs in both written and verbal formats. Job Requirements - 8+ years’ experience in senior B2B marketing in technology or entertainment companies. - International experience is essential, as is fluency in English. - Proven track record in successfully defining and implementing a marketing strategy for a B2B technology or entertainment company. - Thorough knowledge of marketing and branding principles. - Passion for innovative high-tech products and for cutting-edge technology. - Desire to work in a start-up environment. - Strong interpersonal and communication skills, and the ability to build and manage relationships with multiple stakeholders in an international environment. - Data-driven decision making, customer obsessed, and a growth mind-set. - High attention to detail and proven ability to manage changing priorities. - Natural ability to be creative, to tell stories and engage customers with relevant and sticky content. Not mandatory, but valued as a plus: - MA in Marketing, Management, or similar field. - Knowledge and understanding of NFT marketplaces and communities. - Knowledge and understanding of the videogaming sector. - Fluency in Spanish.

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