Senior Brand Manager
Barcelona (Spain)
Ref: PE0371
May 24, 2023
MASS COMMODITIES
FUNCTIONS
The Brand Manager will be responsible for Brand plans and execution, portfolio, and product management.
This can either be the launch of an invention, the adaptation of existing product (distribution) or an upgrade of packaging (redesign).
The job contains:
Working alongside (group) brand managers on initiating Long Term (3 years ahead) and Short Term (1 year ahead) brand and product strategy and marketing plan.
Brand strategy plans and execution for all markets.
Pro-active sales performance management and monitoring and redirect when necessary.
Trade marketing/NPD/research and liaising w/local marketing/sales
Continuously initiating quality and assortment improvements
Product (Standard, current assortment, new product development, innovation projects)
Packaging artwork and user manuals
Related to the brand and/or product for all markets.
Responsible for (launch) deployment and follow-up.
Responsible for product content together with Content manager, consistency, and completeness: video and photo for comms materials, incl. approval of content.
Trainings on product
Product market launch plans, incl. launch briefing, planning, and forecasting and business case.
Initiating and approval on Central product projects/promotions (theme/financials), sell-outs.
Research: briefing and support qualitative and quantitative research for brand, product, etc
Working alongside: Internally: (Central) Marketing, Sales, Finance, Supply Chain, Innovation Team, Product Development
Externally amongst others: licensed partners, distribution partners, copywriters, agencies
Education and experience:
Minimum: University degree in marketing, business administration or any other related field (Bachelor / Master / Diploma)
Clear Marketing knowledge
Excellent project management skills
Experience with working with and responsibility for deadlines.
Ability to work on a variety of projects at the same time with deadlines.
Fluent Spanish and English.
Minimum career experience in similar role of 5 years
Other competences:
Pro-active, leading person with vision and drive
Commercially minded; knowing what is important for a healthy company.
Creative mind: capable of creating product ideas or guide the product development team in a constructive way.
Independent but also a team-player
Strong in communicating
Capable of setting the right priorities and being able to manage a broad, sometimes complex agenda.
Capable of (frequent) travelling to home markets (EU)