General Manager Europe

Barcelona (Spain)
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General Manager Europe

Barcelona (Spain)

Ref: LS9973 September 18, 2023 MASS COMMODITIES



Responsibilities: Strategic Leadership: - Develop and implement a comprehensive business strategy to achieve revenue and profit targets. - Identify market trends, competitive landscapes, and consumer insights to inform and recommend strategic decisions. - Drive brand awareness, desirability and positioning in the European market. Team Management:  - Lead, mentor and inspire a high-performing team of professionals including the European team leadership team. - Foster a culture of collaboration, innovation, result-driven and accountability. - Ensure effective talent fostering, acquisition (when necessary) and development to support business growth in compliance with the relevant channels. Sales and Distribution: - Develop and execute a comprehensive national sales strategy aligned with the company's objectives and market trends. - Oversee the sales and distribution network, ensuring effective coverage and expansion to existing and new channels (e.g. hotels or medical SPAs). - Identify and evaluate potential growth opportunities, target new markets/channels and consumer segments. - Set sales targets, quotas and objectives for the team and monitor performance against them. - Actively develop and manage relationships with new partners (hotels, medical SPAs, …) and distributors. - Implement, manage and promote the flagship store concept in Europe. Marketing and Branding: - Work closely with the marketing team to execute marketing campaigns. - Maintain and enhance the brand image, ensuring alignment with global brand guidelines. - Monitor marketing ROI and adjust strategies as needed. Financial Management: - Develop and manage the annual budget, tracking financial performance against targets. - Implement cost-effective measures to ensure profitability. - Drive revenue growth through innovative sales and marketing initiatives. Customer Experience: - Focus on enhancing the customer extraordinary experience through an omnichannel approach and service excellence. - Address customer feedback and resolve issues promptly to maintain brand reputation. Reporting and Analysis: - Provide regular performance reports and analysis to the executive team. - Identify opportunities and areas for improvement based on data-driven insights. Requirements: - Bachelor’s degree in Business, Marketing, or a related field (MBA preferred). - Fluent in Spanish & English; additional European languages would be a plus. - Extensive experience in the cosmetics or luxury goods (including hotels) industry is essential. - A proven track record of successful leadership and business growth. - Strong understanding of the European market dynamics and various growing channels. - Exceptional strategic thinking and problem-solving abilities while being pragmatic and operational. - Excellent interpersonal and communication skills. - Proven ability to manage budgets and drive financial results. - Hands-on, down to earth and practical person who is passionate and inspires their team.

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