Head of Retail Sales

Madrid (Spain)
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Head of Retail Sales

Sales and Marketing

Madrid (Spain)

Ref: LC3331 January 24, 2022 MASS COMMODITIES



Ocean Born Foundation is seeking an exceptional Head of Sales for Ocean Beer to lead a small sales team and develop and execute on a strategic sales plan to drive the growth of the brand on the Iberian Peninsula and across the rest of Europe. The candidate will be responsible for identifying, activating, and executing a sales and key account strategy that optimises and unleashes Ocean Beer’s full growth potential. This will include: (1) developing a focused and optimised go-to-market strategy across channels (on-trade, off-trade and online); (2) developing key account management and after-sales service across larger customers (retail, hotels, larger on-trade groups, cruise ships, key distributors, etc.); (3) leading and optimising a small and dedicated sales team, providing leadership on sales targets, prioritisation of targets and customer follow-up; (4) designing a pricing strategy that supports the positioning of the brand and provides adequate margin for the foundation; (5) optimising Ocean Beer’s logistics and distribution network, especially through building and expanding relationships with key suppliers. Importantly, the Head of Sales must be a team player, working closely with marketing and comms and providing leadership to his/her sales team. While a key focus is on expanding Ocean Beer throughout the Iberian Peninsula, the candidate must be able to operate with ease across Europe and speak English fluently. The Head of Sales will provide inspirational leadership for Ocean Beer’s commercial organisation and network that engages and mobilizes all parts of the organization in a dynamic pursuit of the foundation’s vision, mission, and strategic objectives. This includes attracting, recruiting, developing, and retaining a best-in-class sales team, and nurturing an organizational culture that is unified in its passion for the foundation, the beer and its brand.

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