Facebook Ads Specialist

Barcelona (Spain)
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Facebook Ads Specialist

Sales and Marketing

Barcelona (Spain)

Ref: FT3020 October 25, 2021 TRANSPORT AND LOGISTICS

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FUNCTIONS

We are changing the way customers find and buy their next car. We do this by explicitly focusing on vehicle, dealer, and service quality. We are heavily user-centric and invest in applying cutting-edge technologies in order to become a leader in our space. After successfully launching in Germany, UK, and Spain we strive for a fast forward internationalization throughout Europe. With the support of our shareholders we clearly aim to become the go-to platform for quality used and nearly new cars in Spain. Our local headquarter in Barcelona includes Marketing, Sales, Customer & Dealer Success, People & Culture, Finance, and Business, while Product and Engineering are provided by teams located across Europe. In that context, we are hiring a Facebook Ads Specialist. What Your Responsibilities will include: • Direct report to the Head of Performance. • Growing and optimizing user/customer acquisition campaigns through Facebook Ads, Ad networks, DSP or any other media platform. • Managing your channels end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, optimizing campaigns, measuring performance, and deriving insights to inform future campaigns. • Reporting: gather traffic, spend, and conversion data from various sources (publishers, google analytics, database etc.) to produce spreadsheet reports on a recurring basis (weekly, monthly). • Utilise analytics tool to get actionable insights, research potential new acquisition channels, proactively test new campaigns to scale user acquisition & engagement. • Communication with internal and external stakeholders. What You Bring to The Role: • You have 2-3+ years of demonstrable professional experience in Facebook Ads for marketplaces, e-commerce or classifieds. • Experience in the Smartly.io FB Ads managing tool is highly desired. • You have Strong Excel, numerical analytics skills, you are used to working with Data/BI area. • You understand various cost models (CPM, CPC, CPA) & performance metrics (%CTR, conversion rate, churn rate, cohorts etc.). • You impress with your analytical skills, you are data-driven and use KPIs to evaluate performance. • You understand customer funnel and efficiently prioritize budget across channels. • Possess a strong business acumen. • You are fluent in Spanish and English. • You are good at communicating and a team player. • You have outstanding organizational skills and dedication to quality and integrity. What We Have to Offer: • A great mix between the reach of an established corporate and the fast decision making of a start-up • Growth opportunities in one of the fastest growing start-ups in Europe • State of the art equipment to make sure nothing stands in the way of your ambitions • An experienced international team of start-up pros who truly want to change the way people buy and use mobility • Modern office as you would expect from a startup • A wide selection of beverages (healthy and not so healthy), snacks (only not so healthy) and fruit

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