Marketing Specialist (m/f/d) EMEA

Kierspe (Germany)
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Marketing Specialist (m/f/d) EMEA

Global leader in fluid technology for industrial applications.

LOCATION: Kierspe (Germany)

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Marketing Specialist (m/f/d) EMEA

Kierspe (Germany)

Ref: EX56823724 June 5, 2025 INDUSTRY AND CAPITAL GOODS

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FUNCTIONS

Our client, a global leader in fluid technology for industrial applications, is currently looking for a Marketing Specialist (m/f/d) EMEA. In this role you will shape and execute the regional marketing strategy of the company. Reporting to EMEA Marketing Director you’ll play a pivotal role in building brand awareness, generating demand, and guiding marketing evolution in the region. YOUR RESPONSIBILITIES Regional & Strategic Marketing Leadership • Lead the integration of a newly acquired business unit into the overall marketing strategy, in collaboration with the global marketing team. • Apply regionally all SBUs marketing strategies supporting Central and Eastern Europe sales team. • Shape and deliver EMEA-wide campaigns, product launches, and customer engagement programs. • Represent EMEA in global marketing forums to ensure regional insights inform global strategies. • Unite and elevate the company’s Sealants & Adhesives marketing across Europe. • Act as a mentor and future team leader within the evolving regional structure. Channel & Digital Marketing Execution • Drive demand generation and enable sales with compelling marketing content and assets. • Collaborate with the Global Digital Marketing Manager to ensure localized, relevant social media presence. Event & Partner Marketing • Plan and execute regional trade shows, distributor events, and product activations. • Manage end-to-end logistics, including booth design, promotional materials, and ROI measurement. Cross-functional Collaboration • Work closely with global marketing teams to leverage design, content, and digital expertise. • Align local execution with global brand positioning, messaging, and standards. YOUR PROFILE • Bachelor’s degree in Marketing, Business, Communications, or related field. • 3–5+ years of B2B marketing experience, ideally in industrial or technical sectors. • Fluency in German and English required. • Occasional European travel is required. • Proficiency with Adobe Illustrator, Photoshop, or similar design tools is a plus (but not a must). • Interest in learning AI-powered creative tools (e.g., MidJourney, Firefly). • Strong B2B content creation and digital engagement experience. • Highly organized, self-starter with excellent project management capabilities. BENEFITS & SUPPORT STRUCTURE • Attractive salary package combined with flexible working hours for an excellent work-life balance. • Possibility to do 2-3 days Home Office a week. • Long-term career prospects in an international environment with opportunities to take on responsibility and grow professionally. • An exciting challenge in an innovative and leading company. You’ll be set up for success with • Social media, design, and website support via the global marketing team. • Clear priorities and guidance from EMEA and Global Marketing Director. • Leadership coaching and visibility across global marketing network. • A unified and motivated team across Europe to foster alignment and growth.

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