Product Marketing Manager (LatAm)

Mexico (Mexico)
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Product Marketing Manager (LatAm)

Business Development & Marketing

Mexico (Mexico)

Ref: PJ8336 July 13, 2020 ANDERE



The main objective of the role is to develop an annual product marketing plan and execute to effectively market company's existing products to constituents including company's sales representatives, clinicians and hospital administrators. Functions: • Develop comprehensive marketing plans including strategies and tactics for major product launches. • Build relationships with key opinion leaders to help inform product launch plans and understand current market environment and competition. • Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product launches. • Develop product materials and programs that support product launch and commercialization strategies for major product launches. • Lead major projects for the Congress Management process. • Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product launches. • Develop IFU and patient brochures required for regional product approvals for major product launches. • Lead the execution of a major product launch in collaboration with regional partners as appropriate including Salesforce readiness. • Develop the clinical story that supports the regional value proposition for major product launches. • Manage budgets related to product line, campaigns and projects. • Analyze clinical and market data to assess regional impact of potential product launches. Profile: • Bachelor's Degree 8+ years of experience. • Proven expertise in Microsoft Office Suite. • Related experience working in sales, marketing within the healthcare industry. • Ability to assess and understand market share, pricing, ASPs, competitive dynamics • Possess strong clinical knowledge, experience and knowledge of the clinical/pharmaceutical industry. • Proven successful project management skills. • Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives. • Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics. • Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts.

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