China Marketing Manager

Shanghai (China)
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China Marketing Manager

Shanghai (China)

Ref: MI2746 May 24, 2022 GROOT VERBRUIK



Main Activities: Supports the Marketing development efforts, including: -In collaboration with China Sales team (online and offline), research and gather information in FMCG business sectors in order to best define opportunities and market developments -Manage marketing and designer teams, and external advertising agencies for new products developments, communications and advertising. -In collaboration with Digital Manager, build a strong social media strategy according to 360 marketing plan, communication guidelines and product launch plan, in order to develop and engage communities in support of business goals; -Collaborate with technical project managers in charge to define the technical file of the new product and launch the production -Provide assistance to the China sales team as well as to the China Sales Manager to build selling prices, assortments, targets, forecasts, yearly promotional plan, etc. -Establish a monthly forecast for each new product in close contact with Sales and Supply Chain teams -Uses of all the corporates tools available for the proper follow up of sales activities. Weekly reporting to China Managing Director and regular reporting to International Marketing Director. -Design comprehensive strategic marketing plans for the company (yearly & 3 years plans) -Develop detailed programs and initiatives to assist brand development, particularly at the national and China level (Promotions, In store advertisement, etc.) -Monitor the performance of each product lines against budget in the territory, revise plans where necessary to correct underperformance (or over performance) within agreed budgets Competence requirements: -Education background: University degree required. Major in Marketing or Business. -Work experience: 3 to 5 years in marketing position Professional skills: -Excellent oral and written communication skills (Chinese & English) with strong presentation and planning ability -French is highly appreciated -Good knowledge of Microsoft Windows Office. SAP or ERP system knowledge is highly appreciated -Research and reporting skills -Self-motivated, well-organized, able to work well in an international environment -Demonstrate ability to meet and/or exceed deadlines required (time to market performance) -Good knowledge and understanding about Chinese market (traditional market, modern trade and e-commerce) -Have understanding of JD and Alibaba marketing ecosystem and know well about the trendy JD & Alibaba marketing approaches, like live-streaming, seeding, fans operation, etc. And have a successful case to demonstrate the experience -Ability to balance between a robust analytical capability and strong relationship skills

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