Corporate Marketing Manager (Psychiatry)

Barcelona (Spain)
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Corporate Marketing Manager (Psychiatry)

Barcelona (Spain)

Ref: MA0722 August 31, 2021 Chemie und Pharmazie



Job Purpose  Develop global brand plans for the assigned products (international level/several subsidiaries) , working jointly with corporate medical, priority country marketing teams and CPAI, to define the product strategies along with implementation actions and market tracking  Lead brand governance and performance tracking together with CPAI.  Design the communication plans and cultivate relationships with key opinion leaders.  Drive excellence/best practice within marketing across the group.  Assess potential of new opportunities jointly with Business Development or M&A. Major Accountabilities: Brand Plan  Develop global brand plans for the assigned products ensuring close collaboration with priority country leads colleagues to create and own product vision and strategy, business plans, product roadmaps, customer personas, key brand messages, guidelines on promotional material, guidelines on pricing strategy and market requirements.  Along with the CPAI leads elaborate, and follow-up market research plans, market analysis and implementation actions for the assigned products.  Lead development of key promotional material and key activities in close collaboration with internal and external stakeholders.  Prepare sales and demand forecasts as a basis for the definition of the strategy and investment for the assigned products. Brand Governance  Lead monthly brand governance meeting to find solutions for areas of improvement (e.g.,messaging, commercial performance) for the assigned brands.  Along with the CPAI leads, monitor, and continuously analyze actual versus planned performance, anticipate trends in the countries and propose adjustments if necessary. Others  Develop communication plans, including strategic goals and priorities for the assigned products.  Organize and lead best practice meetings and implement other suitable means to ensure marketing excellence across the group.  Establish and maintain good relationships with key opinion leaders in the field. We ask for:  Minimum 5 years of strategic and hands-on experience in Marketing and Sales departments in at least one European country, with at least 3 years working as Product/Brand/Marketing  Bachelor’s degree in science and Master’s degree in marketing  Manager for prescription products in a Pharmaceutical company.  Experience with marketing and/or sales of CNS products in Psyquiatry  Solid understanding of classical and digital interaction with different customers and stakeholders  Product launch experience, Marketing Plan development, market research  Strategic thinking and hands-on execution. Business acumen and good sense of priorities,structured, results-oriented and efficient. Superb problem-solving and organization skills.  Convincing, service minded, self-motivated and persuasive personality with ethical values.  Positive thinking.  Experience with key MS Office tools and ability to quickly use new tools.  Partnership, Results Oriented, commitment and selfcontrol.

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