National Sales Director

Job Description:

The National Sales Director will be responsible for defining and implementing the national sales strategy, ensuring the achievement of revenue, profitability and market development objectives.

This role will play a key part in leading and developing the sales team, fostering a culture of collaboration, accountability and continuous improvement. The successful candidate will strengthen relationships with strategic customers, identify new business opportunities and ensure that commercial activities remain aligned with the company's overall business objectives.

Responsibilities:

1. Sales Strategy and Business Development
Define, implement and oversee the national sales strategy in close collaboration with the Managing Director.
Establish sales targets and objectives related to revenue growth, customer portfolio development and profitability, ensuring regular monitoring of performance.
Identify new market opportunities, growth sectors and potential strategic customers.
Drive business development within the existing customer base through customer retention, cross-selling and the expansion of product and solution offerings.
Monitor market developments, industry trends and competitor activity to identify opportunities and anticipate potential risks.
Contribute to sustainable business growth by balancing sales performance, profitability and customer satisfaction.

2. Sales Leadership and Team Development
Lead, coordinate and develop the national sales team, establishing clear objectives, priorities and expectations.
Align sales managers and sales professionals with the company's overall commercial strategy.
Support the team in developing strategic opportunities, conducting customer visits and managing key negotiations.
Monitor individual and team performance, identifying development needs and opportunities for improvement.
Foster a collaborative working environment, promoting effective communication, individual accountability and the achievement of shared objectives.
Participate in the recruitment, onboarding and development of sales professionals.
Propose training initiatives, professional development plans and incentive schemes aligned with business performance.

3. Strategic Account Management and Negotiation
Build and maintain strong relationships with key customers and strategic accounts.
Take an active role in complex commercial negotiations and the definition of significant customer agreements.
Oversee customer portfolio allocation and account management to ensure effective market coverage.
Support the sales team in managing high-potential opportunities and developing long-term customer relationships.
Ensure high levels of customer satisfaction and service quality.

4. Sales Performance and KPI Management
Regularly analyse commercial results and overall business performance.
Define and monitor key performance indicators (KPIs), including sales, profitability, customer portfolio growth and sales productivity.
Identify deviations from targets and implement corrective action plans.
Prepare performance reports and present results, forecasts and improvement proposals to the Managing Director.
Promote a data-driven approach to sales management, planning and performance monitoring.

5. Internal Coordination and International Alignment
Work closely with management, marketing and technical teams to develop commercial initiatives and sales support activities.
Ensure the effective implementation of commercial guidelines and international agreements within the Spanish market.
Participate in international meetings and contribute to the exchange of best practices across markets.
Ensure compliance with corporate policies, procedures and standards.

Requirements:

Professional Experience: Proven experience in sales leadership positions such as National Sales Manager, Sales Director or similar roles, ideally with responsibility for national sales teams and business objectives.
Industry Background: Experience in industrial environments, industrial automation, technical components or technology-based solutions for industrial applications.
Leadership: Demonstrated experience leading, coordinating and developing sales teams, with the ability to align different profiles and foster a results-oriented culture.
Strategic Vision: Ability to define and implement commercial plans, develop markets and translate business objectives into actionable initiatives.
Results Orientation: Proven track record in managing sales targets, profitability, commercial forecasts and KPIs.
Business Development: Ability to identify opportunities, develop strategic customer relationships and lead complex negotiations.
Market Knowledge: Understanding of industrial markets, sales channels and competitive dynamics.
Analytical Skills: Ability to interpret business results, identify performance gaps and make data-driven decisions.
Systems and Tools: Familiarity with CRM systems and sales management tools; experience with Salesforce would be an advantage.
Languages: Advanced English proficiency (C1 level or equivalent), with the ability to operate effectively in an international environment.
Education: University degree, preferably in Electronic Engineering, Electromechanics, Industrial Automation or a related technical discipline. Additional qualifications in sales management or business administration would be an advantage.

Company Description:

An established international company specialising in industrial technology and components, with a strong market presence and a broad portfolio of industrial customers. The company provides solutions designed to improve efficiency, process control and industrial automation across a range of sectors and applications.

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