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  • Hybrid talent in real estate: when investment, technology and people converge

  • Hybrid talent in real estate: when investment, technology and people converge

    February 9, 2026

    The real estate sector is undergoing a profound transformation that goes far beyond the digitisation of processes. The convergence of real estate, investment and technology is redefining not only business models, but also the type of talent that organisations need to compete successfully in an increasingly complex, dynamic and global environment.

    This reflection was one of the central themes shared by Borja Dávila, Executive Partner at Catenon, during his participation in PropTechThursdays, a meeting organised by TheFringe/LABS that brought together professionals from the real estate, investment and technological innovation ecosystems.
    In this scenario, specialisation is no longer measured solely by technical knowledge of the sector, but by the ability to connect financial, technological and human variables to generate sustainable strategic value.

    The differential value of hybrid talent in the real estate sector
    One of the key messages of the meeting was the growing relevance of hybrid profiles: professionals who combine experience in real estate, investment and technology.
    This type of talent is shaping up to be decisive for the future of the sector, especially in an environment marked by market volatility, pressure on profitability and technological acceleration. These are profiles capable of dialoguing with financial, technological and operational teams, providing a cross-cutting vision that improves decision-making.
    Their impact is not limited to operational efficiency. It directly influences the ability of organisations to anticipate trends, assess risks and design growth strategies aligned with the market.

    Artificial intelligence in real estate: a lever, not a substitute
    Another central theme of the conversation was the role of artificial intelligence in the future of work within the real estate sector. Far from being considered a replacement for human talent, AI is establishing itself as a tool that amplifies the capabilities of teams.
    Artificial intelligence improves data analysis, optimises investment processes, anticipates scenarios and supports strategic decision-making. However, its true value emerges when it is integrated into teams led by professionals capable of interpreting information and contextualising it within the business.
    The most competitive organisations will be those capable of leading hybrid environments, where people and technology work in a complementary manner. This requires new management skills: strategic vision, ethical judgement, technological integration capabilities and a deep understanding of the human factor.

    What real estate companies are looking for in their leaders today
    In the selection process for real estate executives, companies are increasingly prioritising profiles with a balanced combination of skills:
    • Investment experience and financial understanding
    • Knowledge of the real estate business and assets
    • Ability to work with data and technology
    • Leadership of multidisciplinary teams
    • Strategic vision and long-term orientation
    This change is redefining executive search processes in the sector, where cultural fit, adaptability and cross-functional vision are as important as technical background.

    Leading transformation through talent
    The transformation of real estate will not be solely technological or financial. Above all, it will be a transformation driven by people. Identifying, attracting and developing talent with a hybrid vision is becoming a strategic priority for organisations that want to position themselves advantageously in the coming decade.
    From the perspective of executive search specialising in real estate, this challenge involves gaining an in-depth understanding of how talent, capital and technology interact, and how to translate that complexity into strong management teams that are prepared for change.
    Frequently asked questions about hybrid talent in real estate

    What is hybrid talent in the real estate sector?
    These are profiles that combine knowledge of the real estate business with experience in investment, technology and data analysis, providing a cross-cutting view of the business.
    Why is this type of talent key to the future of real estate?
    Because it allows organisations to better adapt to market volatility, make more informed decisions and lead transformation processes in a sustainable manner.
    What role does technology play in the development of real estate talent?
    Technology acts as a lever that enhances the capabilities of teams, but its real impact depends on leaders who are able to integrate it strategically and responsibly.

    Looking ahead
    The real estate sector is facing a key opportunity: to redefine its leadership model to align it with an environment where investment, technology and people converge permanently. Committing to hybrid talent, with strategic vision and adaptability, will be crucial to building more resilient and competitive organisations.
    This is a particularly relevant consideration for companies that are rethinking their talent and leadership strategy in real estate, aware that the real difference no longer lies solely in the asset, but in the people who lead it.

    #Sector #Realstate #IA #AI #Híbrido

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