Website Content Manager (Greece)
Dirección General
Athens (Greece)
Ref: GZ5005
December 2, 2021
HOSTELERIA Y TURISMO
FUNCIONES
- Creates, develops, implements, and manages website communication strategies to support brand awareness.
- Work towards business goals such as increased traffic, engagement and conversion.
- Collaborate with the Sales & Marketing teams to drive the content creation planning and achieve maximal impact with the users.
- Act as the primary Content Author for the website, with an in-depth understanding of the capabilities and visual requirements to maintain a beautiful and optimised website.
- Analyse a large amount of data to monitor our content performance and optimise future content creation.
- Shape the platform’s content strategy.
- Proficient use of content management software (CMS) to write/post content and analyse user traffic and engagement to inform the on-going innovative content strategies.
- Come up with fresh, creative content ideas, keeping our audience in mind.
- Measurement and reporting on website’s performance and key metrics (Google Analytics), consumer journey analytics, traffic analysis (per page, time spent etc.).
- Project management support to key strategic projects (new website ect).
- Demonstrate strong editorial skills, through proofreading, editing and writing content - all with brand tone of voice in mind-