The future of FMCG: talent and transformation from Barcelona

June 25, 2025

Barcelona as a strategic FMCG hub

Barcelona has established itself as one of Europe’s most dynamic hubs in food, cosmetics, retail and foodtech. This position is underpinned by an innovative business ecosystem, a specialised talent base and strong alignment with global consumer trends.

Within this context, Catenon presented the study “The Future of FMCG in an Evolving Market”, offering a comprehensive overview of the sector and the profiles that will shape its evolution.

Key trends and talent demand

During the presentation, Mariana Spata welcomed attendees, while Laura Urue outlined the report’s key findings.

These include projected employment growth of 5.8%, strong demand for digital and sustainable talent, and an increasingly conscious, efficient and personalised consumer.

Talent as a driver of transformation

The transformation of the FMCG sector cannot be understood without talent. Profiles capable of integrating innovation, sustainability and digitalisation will be critical to responding to a constantly evolving market.

A strategic reflection on how Barcelona and talent are shaping the future of FMCG in Europe.