Brand, innovation and talent: connecting leading companies from Alicante

June 2, 2025

Getting closer to the companies driving Brand Spain

The international competitiveness of Spanish companies is built on a combination of innovation, brand and talent. Gaining first-hand insight into how leading organisations operate is essential to understanding the factors that drive their growth and global positioning.

This context framed the visits carried out in Alicante together with the Forum of Renowned Spanish Brands, attended by Mariana Spata, Chief Commercial Officer at Catenon, and Pablo Olmos Zúnica, Managing Director Levante.

Leading companies in innovation and international projection

During the visits, the team had the opportunity to gain in-depth knowledge of benchmark companies such as PLD Space, HOFF, ACTIU and the European Union Intellectual Property Office (EUIPO).

Each of these cases illustrates how innovation, strategic vision and talent management become essential levers for competing in global markets, spanning industrial and technological sectors as well as design, branding and intellectual property.

The value of direct exposure to innovation

Beyond financial performance or brand positioning, these encounters provide insight into how leading organisations manage talent, build corporate culture and address growth and internationalisation challenges.

Direct interaction with executive teams and founders offers a realistic and practical perspective on today’s leadership challenges in highly competitive environments.

Networks that foster collaboration and growth

The role of the Forum of Renowned Spanish Brands is key as a catalyst for connections between leading companies, institutions and professionals. Initiatives of this kind facilitate knowledge sharing, encourage collaboration and strengthen Spain’s business ecosystem from an international perspective.

A strategic reflection on how brand, innovation and talent converge to drive global competitiveness from the local territory.