Trade Marketing Manager Direct to retail
Paris (France)
Ref: VK36807551
April 4, 2025
GRAN CONSUMO
FUNCIONES
Trade Marketing Strategy Development and Execution
• Develop and implement the Trade Marketing plan for each brand in collaboration with retailers and distributors.
• Define and oversee marketing activations (animations, promotional offers, POS materials, events).
• Manage relationships with retailers to negotiate and optimize trade actions.
• Coordinate product launches and ensure their visibility at the point of sale.
Budget and Trade Marketing Forecast Management
• Oversee and optimize the A&P (Advertising & Promotion) budget allocated to trade activations.
• Work closely with the finance team to ensure investment tracking and efficiency.
• Work on sales forecasts by sku and by retailer & distributors and trade budget allocation.
Performance Analysis and Strategic Recommendations
• Monitor and analyze KPIs for Trade Marketing campaigns and promotions.
• Evaluate sell-out performance and the impact of activations on brand success.
• Identify optimization opportunities and propose strategic recommendations.
Presentations and Support for Sales Teams
• Develop and present trade marketing strategies and activations to retailers and partners.
• Ensure follow-up on market insights and adjust strategies accordingly.
Internal Coordination and Project Management
• Collaborate closely with sales, finance, marketing, and supply chain teams.
• Act as the key liaison between brands and retailers to ensure seamless execution.
• Manage coordination with external agencies to produce marketing materials.
KEY CRITERIAS :
1. At least 5 years of experience in Operational or Trade Marketing / International Marketing or Business development.
2. Coming from the Luxury or Selective industry (perfume, beauty, art of living).
3. Fluent (both writing & speaking) in English & French.
4. Team worker mindset and solid communication skills.
5. Proficiency in PowerPoint + Excel + Word software
Reporting to: VP Global Trade Marketing
Location: in Paris Headquarters