Marketing Manager Italy

Job Description:

Are you a visionary marketing leader with a deep understanding of the Italian luxury market?

We are seeking a dynamic and results-driven Marketing Manager to spearhead the brand's growth and presence in Italy. This role will be based in the vibrant city of Milan, reports directly to the Marketing Director.

FUNKTIONEN:

The candidate will be responsible for executing the marketing strategy for the assigned brands.

Main tasks:
- Coordinate the execution of go-to-market strategy of the assigned portfolio, working in close collaboration with all the international partners ensuring brand consistency and highlighting local needs;
- Manage the marketing plans and related touch points (ATL/BTL);
- Full Manage the marketing budget of the assigned brands;
- Coordinate consumer and trade activations, adapting global campaigns to local needs and retail environments.
- Manages Media planning and digital strategy with Media agency
- Work in close collaboration with the trade marketing and sales team to ensure alignment and excellent execution;
- Monitor the performance of assigned brands: in-depth monitoring of market share, analysis of sales and ROI of key activities and investments;

The candidate will manage a team with: 2 brand managers, 1 junior brand manager + 2 assistant brand managers

ANFORDERUNGEN:

- 10+ years of experience in marketing and brand management, preferably gained in companies in the Beauty industry.
- Proven strategic leadership experience across brand, digital, and retail marketing, with the authority to set clear direction and drive alignment within complex, cross-functional organizations.
- Strong product and fashion attitude and ability to understand current market trends.
- Result-oriented, problem-solving skill and team working.
- Strong communication and business oriented skills.
- Fluency in English & Italian

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