SEO Savvy Product Owner


INFORMATION TECHNOLOGY | Production, Operations and R&D

Our client is a performance marketing company but that's like Tony Stark saying he's a robotics expert - it wouldn't make him the life and soul of the party. Our client sees the world as a massive potential audience and puts its team of world-class experts to turn huge numbers into a trim set of qualified leads by applying a proprietary blend of SEO, Inbound & Email marketing, PPC and other channels. This carefully crafted blend is also poured into their class-leading products for lead generation. Our client's list of over 800 partners reads like a definitive list of chart-topping companies in casino, betting, poker and forex, all reaping the benefits of our client's unique approach - performance-oriented leads for efficiency and value.


  • Due to our client's continued growth and expansion, the are looking for a number of SEO Savvy Product Owners across the 3 areas of Sports betting, Casino and Forex. You’re a star PO with SEO skills that border on the psychic.
  • Main Responsibilities:
  • Defining user stories and prioritizing the team backlog
  • Collaboration in program backlog refinement and preparing for quarterly programming increment planning events
  • Sprint Planning, story elaboration and accepting stories as done.
  • Collaborating with developers and understanding the scope of technical enabling works
  • Running the team demo at the end of each sprint
  • Participating in the team demo and retrospectives
  • Participating in the development of story acceptance criteria
  • Taking ownership for the product vision and roadmap
  • Increasing revenue and traffic for his/her websites
  • Collaborating with the commercial account manager to optimize site revenue


  • You will have a thorough understanding of the affiliate model and experience with Casino, Sportsbetting or Forex.
  • You have worked in an Agile environment and are used to working with a team of designers, writers, SEO analysts, software developers and account managers.
  • You are insight driven and have helped define the metrics and KPI’s used to measure the core health of your products.
  • You have 3+ years practical experience in working as a Product Owner or senior SEO analyst within an Agile environment and have been responsible for product development from vision, ideation & prototyping, through to development, testing, release and continual improvement.
  • Contributed to SEO strategies and campaigns
  • Have developed and executed link-building/outreach initiative.
  • Experienced in performing key work research
  • Ability to gather information, consult those who need to be involved, and drive decisions
  • Experience in responsive web development for mobile and tablets
  • SAFe Agile experience
  • Degree level or equivalent
  • EU Passport Holder

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