Trade Marketing Manager

Madrid (Spain)
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Trade Marketing Manager

Madrid (Spain)

Ref: RT1684 June 23, 2022 GROOT VERBRUIK

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FUNCTIES

Work closely with Account Managers and Customer Marketing & Commercial teams to develop a trade marketing plan to elevate brand awareness and increase sales. Oversee day-to-day execution with selected retail accounts to maintain and optimize product listings and brand presentation to enhance the online/offline shopper experience across the retail environment. Regular auditing of product pages to ensure content is best optimized and accurate. Execute promotional activities and sponsorship campaigns across channels to support the sales promotional plan. Work alongside Product Marketing & Product Management functions to deliver seamless product launches across retail channels including the provision of assets, product messaging and channel exposure. Present marketing plans and regular brand updates to customer marketing & commercial teams, aligned to the overall marketing strategy Brief and manage external creative and design agencies to deliver marketing, communication and POS materials. Meet and deliver training requirements of the accounts, ensuring retail colleagues are motivated and well-informed on the brand and its products. Organise and coordinate trade events to meet the needs of accounts. Conduct regular audits of the channel, category, and competitor activity to advise future decisions. Gain a thorough knowledge of the product range across multiple categories. Brand ambassador for products and putting the customer and end users at the heart of all marketing communications. Analytical focus on measuring marketing's impact, ROI and ability to synthesis findings. Provide robust dashboard reporting and insights on all marketing activity for internal stakeholders. Budget management and the ability to track annual spend and scrutinise campaign costs. Administrative understanding of invoice processing and budget management. Keep in touch with current market trends across the industry Requirements: Solid 5 years marketing experience with a well-rounded approach to multiple disciplines (Brand, Retail, Product, Digital Marketing). Educated to degree level or equivalent A background in consumer marketing and brand management. Experience within the Fashion&Luxury industry is desired. Exceptional project management and organisational skills to deliver campaign activity on time and to budget. Project managing and analysing digital campaigns (banners, SEO, PPC, CRM, analytics, content management and social media) with the objective of brand building to support sales. Working with external creative agencies to deliver marketing, communication and POS materials. Ability to demonstrate cross-functional collaboration with other department functions and agency management. Commercially astute marketer with the ability to demonstrate structured analysis, reporting and ROI on activity. International experience and high level of English & Spanish is a must

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