Global Innovation Brand Manager

Barcelona (Spain)
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Global Innovation Brand Manager

Our client is a leading FMCG company in the area of Barcelona who is looking for a Global Innovation Brand Manager for the Marketing Department reporting to the Innovation Marketing Director.

LOCATIE: Barcelona (Spain)

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Global Innovation Brand Manager

Business Development & Marketing

Barcelona (Spain)

Ref: IQ94582780 October 22, 2024 GROOT VERBRUIK

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FUNCTIES

Responsabilities: • Understand the global markets and what drives each brand: understand each brand's consumer and customer needs. Analyze market trends, assess the landscape, and understand the competitive environment. • Own and develop brand building across all touch points of the global brand: define the target consumer and brand equity, guide new product development, and create all kinds of brand innovation. • Develop annual global marketing plans: Lead the development of effective and efficient marketing plans to deliver the growth goals and financial targets for each brand and market, working across functions and especially with sales. • Develop new consumer-based innovations for the brands: Identify emerging consumer needs and trends in the category and develop a focused innovation plan for the brand. Manage the development process for each initiative, from idea to launch. • Marketing Plans Execution: execute a defined Marketing Plan to deliver each brand's growth goals and financial targets, working across functions, especially with sales and trade. Manage the annual marketing budgets and ensure plans are delivered within them. • Execute the plans excellently: Ensure consistent best-in-class execution of the marketing elements. Requirements: • Degree - ideally with a marketing background + business School with at least 5 years of FMCG Brand Management experience with international scope. • Fluent in English. • Analytical skills and data driven understanding (strong reporting skills). • Excellent project management skills with ability to work across complex and multiple project.

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